Free or Equal?
Revisiting Milton Friedman’s Ideas on the
Struggle Between Freedom and Equality

2011 Thirty years after Milton Friedman’s television series Free to Choose, Johan Norberg travels in Friedman’s footsteps to see what has actually happened in the places Friedman’s ideas helped transform. Central to his examination are the perennial questions concerning power and prosperity, and the trade-offs between individual liberty and income equality. You can find more…

Den eviga matchen om lyckan

Natur och Kultur 2009 (In Swedish) “Den eviga matchen om lyckan: ett idéhistoriskt referat” is a book on how Western thinkers have thought about happiness and what the latest scientific research says about that today. Why happiness is not a destination, but a way of travelling, why it’s not about happiness, but the pursuit of happiness.…

The Ultimate Resource

2008 When given the right incentives and tools, people around the world are proving they can apply their intelligence, imagination and spirit to dramatically advance their well-being and that of their families and communities. Johan Norberg, Hernando de Soto, Muhammed Yunus and others look at the world’s ultimate resource – people. You can watch the…

Globalisation is good

2003 As the debate on globalization gets more intense, Johan Norberg travels to some of the poorest countries in the world to look at what creates growth or poverty. He visits farmers in Kenya, sweatshops in Vietnam and looks at how Taiwan got rich. The conclusion is that the world needs more globalization, not less.…